Keith Ozar
Creative Marketing + Brand Experience

I give brands a soul, a story, and a reason for people to care.

Creative marketing is at its best when it makes new, unusual, or technical ideas easier to understand, easier to love, and harder to ignore. My work spans brand storytelling, experiential marketing, customer advocacy, PR, content, partnerships, community building, and new business.

Much of my career has been spent around emerging technologies, unfamiliar products, and ambitious creative ideas. I work with creative, technical, sales, and production teams to find the human story, shape the idea, and turn it into something people can see, experience, and connect with.

As a leader, I create room for ideas, encourage teams to push beyond the obvious, and help people do their best work while keeping everyone focused on the bigger goal.

Today, I’m VP, Director of Marketing & Sales at Axios NYC, a Brooklyn experiential design and production studio, working across marketing strategy, positioning, content, new-business development, sales, and creative technology, including generative AI for concept development and visual pitch mockups.

Want to see what that looks like in practice?
Explore my work and experience. And if you’re building something interesting, looking for creative marketing leadership, have an opportunity worth talking about, or just want to say hi, I’d love to hear from you.

SKILLS

• Creative Marketing & Brand Strategy — Building distinctive brands through positioning, storytelling, PR, content, experiential marketing, customer advocacy, and community.

• Creative Leadership & Collaboration — Bringing creative, technical, sales, and production teams together, encouraging experimentation, and helping people do their best work while moving toward a shared goal.

• Experiential Marketing & Live Events — Developing ideas from early concept through activation, including brand experiences, trade shows, product launches, events, installations, and unconventional ways to get people talking.

• Community, Partnerships & Advocacy — Building relationships with customers, creators, influencers, partners, and enthusiast communities that turn audiences into active participants and advocates.

• Content & Storytelling — Developing customer stories, case studies, application spotlights, video, social content, presentations, sales materials, thought leadership, and campaigns that make complex ideas understandable and engaging.

• AI & Creative Technology — Using generative AI, ChatGPT, Midjourney, AI-assisted concept development, visual pitch mockups, rapid visualization, and vibe coding to explore ideas, communicate concepts, and prototype new experiences.

• Marketing + New Business — Connecting creative ideas to commercial goals through positioning, prospect research, sales enablement, pitch development, CRM, campaign planning, and new-business strategy.

• Hands-On Creative Production — Experience across 3D printing, 3D scanning, digital fabrication, print production, audio and video production, Adobe Creative Cloud, HubSpot, social media, and emerging creative technologies.

AI + CREATIVE TECHNOLOGY

Completed a hands-on generative AI program led by tech journalists John Biggs and Pete Pachal, focused on practical applications for media, marketing, content, research, SEO, and responsible AI use.

I use generative AI, ChatGPT, Midjourney, AI-assisted prototyping, and vibe coding in my regular marketing workflow. Beyond content and visual exploration, I am developing lightweight custom AI applications for research, campaign planning, content workflows, and business-development productivity.

I participated in AIFounderPlaybook’s hands-on AI application development hackathon, led by Alisha Outridge, to explore hands-on AI-assisted app development, rapid prototyping, user testing, and go-to-market planning. I apply these approaches to build practical tools that reduce repetitive work, accelerate experimentation, and make marketing teams more productive.

The technology is most useful when it supports strong strategy, creative judgment, and collaboration, rather than replacing them.