Principal Global Customer Marketing Manager
Markforged, Boston, MA
April 2022 – August 2024

• Strategically developed, executed, and managed Markforged's end-to-end customer story, content, and reference program globally, across the Americas, EMEA, and APAC regions.

• Set goals for customer story development consistent with corporate strategy and marketing plans as well as regional marketing goals, then worked with regional marketers and sales teams to develop a sufficient pipeline of customer "leads" who could potentially share their stories publicly.

• Managed the global customer story pipeline, reviewed new leads against development priorities, and fostered effective collaboration across global teams to drive the organization's marketing objectives and amplify customer success.

• Developed relationships with customers and secured agreements to tell their stories for various types of customer marketing content. This content ranged from in-depth Case Studies showcasing how the Markforged platform transformed a customer’s business, engaging Customer Stories that detailed the clients’ challenges, goals, solutions, and results in a humanizing manner, Customer Story Videos, succinct Customer Testimonials highlighting satisfied customer feedback, Application Spotlights focusing on specific customer applications, to informative Blog Posts featuring interviews, testimonials, or stories about Markforged customers.

• Supported investor relations and other corporate goals with customer stories.

AWARDS & HONORS
• TCT Award 2023 for Markforged, in collaboration with Larsen Motorsports, won the Automotive & Rail Application Award for their custom 3D-printed steering wheel, enhancing safety in high-speed racing vehicles

Vice President of Marketing
Teton Simulation, Laramie, WY
April 2021 – April 2022 acquired by Markforged

• Developed a comprehensive marketing strategy that aligned with the company's overall business objectives and differentiated Teton Simulation from competitors.

• Defined and executed successful joint marketing campaigns for resellers and partners, resulting in increased lead generation and revenue.

• Drove compelling messaging and content creation for various marketing channels, including advertising, marketing collateral, social media, website, and email marketing campaigns, that effectively communicated the value of Teton Simulation's products to the target audience.

• Developed sales enablement tools, including presentations, demos, and training materials, that effectively equipped the sales team with the necessary knowledge and resources to close deals.

• Created engaging marketing and technical content videos that were engaging, informative, and aligned with the overall brand messaging.

• Produced successful webinars, blog content, and case studies that generated high-quality leads and positioned Teton Simulation as a thought leader in the industry.

• Managed media relations and secured coverage in top-tier publications, resulting in increased brand visibility and awareness.

AWARDS & HONORS
• Nominated TCT Software Award 2022 for SmartSlice

Director of Marketing
nTopology, New York, NY
May 2019 – November 2019

• Crafted compelling messaging across various channels including advertising, marketing collateral, social media, website, and email marketing campaigns, to resonate with the target audience.

• Designed and executed sales enablement tools to drive business growth.

• Led media buys to promote successful product launches and events.

• Collaborated with Application Engineers to create engaging marketing and technical content videos.

• Produced engaging and informative webinars, blog content, and case studies to showcase nTopology products and services.

• Successfully managed media relations to maintain a positive brand image.

AWARDS & HONORS
• TCT Software Award 2019 for nTop Platform

Director of Marketing
WAZER, Brooklyn, NY
January 2018 – March 2019

• Positioned the WAZER desktop waterjet as the must-have digital fabrication tool for both Makers and Professionals. Initiated a public dialogue launching WAZER with a feature story and the cover of Make: Magazine 2019 Ultimate Guide to Digital Fabrication along with a full-page article in the Fabricator magazine.

• Drove compelling and consistent messaging, publicity, events, video content, community activations, and social media content.

• Directed customer success campaigns, developing technical training resources that build customer confidence. This included beta testing early iterations of the WAZER to identify customer pain points. Used this knowledge to edit and produce creative content, the writing, and taking of technical photos for the 200+ page WAZER user manual and online troubleshooting articles. Also, produced all customer onboarding “How-to” video content; drawing storyboards, writing scripts, Produced a seasonal content marketing video to tie into Super Bowl excitement; created storyboards, shot time-lapse footage, performed in the video and narrated the voiceover content.

• Negotiated influencer marketing partnerships and the creation of WAZER dedicated influencer videos and social media content from top DIY influencers like Bob Clagett from I Like To Make Stuff and Jimmy DiResta.

• Secured and orchestrated TV appearances, events, and installations with media and cultural partners such as the Maker Faire New York 2018 event with a community activations at Fat Cat Fab Lab and media coverage. Orchestrated successful tradeshow experiences at IMTS 2018 and FABTECH 2018 that included live demos of the WAZER and engaging showpieces.

AWARDS & HONORS
• Make: Magazine Editor’s Choice 2019 Ultimate Guide to Digital Fabrication for the WAZER Desktop Waterjet

SPEAKING ENGAGEMENTS
• Speaker at World Maker Faire New York “WAZER The First Desktop Waterjet”, NYC (2018)

Marketing and Sales Director
CUBO, Brooklyn, NY
March 2017 - January 2018

• Led marketing and sales initiatives aimed at maximizing customer acquisition and revenue growth.

• Delivered cutting-edge 3D scanning, 3D modeling, and 3D printing solutions to customers, ensuring their satisfaction and meeting their unique needs.

Marketing Strategy Consultant
3D Brooklyn, Brooklyn, NY
August 2016 – March 2017

• Guided the development of 3D Brooklyn's brand marketing and sales strategy, resulting in increased customer acquisition and revenue generation.

• Achieved successful revenue goals, enhanced the company's brand identity, and identified new opportunities for growth.

• Executed a targeted PR campaign that elevated product awareness for recycled PLA and generated coverage in key Additive Manufacturing industry publications.

Director of Marketing and Customer Engagement
3D Systems, New York, NY
October 2012 – December 2015

• Initiated a public dialogue that positioned 3D Systems as a thought leader with tangible influence in the tech industry and the still-emerging Maker Culture.

• Supported compelling and consistent messaging, publicity, events, video content, community, social media and retail engagements.

• Orchestrated social impact campaigns that educated the public on sustainability and connected with new audiences, like partnering with Coca Cola and will.i.am to donate 1500 EKOCYCLE 3D Printers to FIRST at the White House Maker Faire.

• Directed creative marketing campaigns for a string of product launches: Cube 2, Cube 3, EKOCYCLE, CubeX, and CubePro 3D Printers, Cubify Software Suite, Mobile Apps and the Sense and iSense 3D Scanners.

• Empowered influencers and fueled projects that activated the 3D printing community, like the Millennial Trains Project: an on-board transcontinental makerspace with 25 pioneering Millennials promoting digital literacy and creative manufacturing endeavors.

• Sought, secured and orchestrated TV appearances, events and installations with formidable media and cultural partners such as the TODAY Show, Engadget, The Metropolitan Museum of Art, SXSW, Mashable, FOX Super Bowl XLVIII Party, Samsung Sochi Olympics, The Luxury Technology Show, Intel CES, Samsung CES, San Diego and New York Comic-Cons, Samsung Galaxy Studio, WIRED Store, Maker Faire, Disneyland, Macy’s Herald Square, Best Buy, Staples, Microsoft and more.

AWARDS & HONORS
• CNET Best of CES 2013 Best Emerging Tech Product for Cube X 3D Printer

SPEAKING ENGAGEMENTS
• Panelist at CE Week "3D Printing For the Rest of Us," NYC (2014)
• Speaker at BDNY “3D Design Demo,” NYC (2013)
• Panelist at CE Week "3D Printing: The Future," NYC (2013)
• Speaker at STORY “3D Printing Demo,” NYC (2012)

Head of Marketing
MakerBot Industries, Brooklyn, NY
February 2011 – August 2012

• Launched 3D printing into the mainstream consciousness, leading a marketing team to produce creative, publicity, events, video, community and social media content around the powerful potential of 3D printing.

• Secured an appearance for CEO Bre Pettis on The Colbert Report, the front page of the New York Times, a spread in Fast Company Magazine, and features on Boing Boing, Gizmodo, Engadget and TechCrunch.

• Criss-crossed the U.S. producing unique events and installations at The Metropolitan Museum of Art and The New Museum of Contemporary Art, San Diego Comic-Con, WIRED Store, Apple Store, Gizmodo Gallery, Maker Faire, CNN Grill at SXSW and Google's White House Correspondents Party in DC.

• Masterminded wall mural advertising, wild posting campaigns and celebrity partnerships with Heidi Klum, Stephen Colbert, Reggie Watts, Laurie Anderson and The Hives.

AWARDS & HONORS
• CNET Best of CES 2012 Best Emerging Tech Product for MakerBot Replicator
• CES 2012 Popular Mechanics Editor’s Choice Award for MakerBot Replicator
• CES 2012 Popular Science Product of the Future for MakerBot Replicator

SPEAKING ENGAGEMENTS
• Guest Host of PepsiCo “What if?” Brainstorm at SXSW, Austin, TX (2012)
• Speaker at Eyeo Festival, Minneapolis, MN (2011)
• Speaker at Maker Faire, Detroit, MI (2011)

Creative Director
On Media Group, Los Angeles, CA
June 2001 – February 2011

• Managed production, scouted locations, and executed outdoor video projection campaigns nationally. Clients included Jameson Whiskey’s Clio-winning “If Walls Could Talk” campaign, Ciroc Vodka at the 2009 GRAMMY Awards, K-Mart at the 2009 NBA All-Star Game, 3D Architectural Mapping Projection for ABC's "No Ordinary Family" and more.